Seymour’s latest project ‘beyond anything Brisbane has seen’


Place Estate Agents’ Sarah Hackett and Ben Seymour of Seymour Group at The Oxlade display suite. The development has sold out for $100m as Seymour Group launches a new project in the same street. Picture: David Clark.

PROPERTY rich-lister Kevin Seymour has just received approval for a $120 million apartment project on the river at New Farm that will be “beyond anything Brisbane has ever seen”.

It comes as the prominent Queensland property family sells out its other $100 million residential development ‘The Oxlade’ in the same street — all to local owner-occupiers hungry for a luxury lifestyle and spending an average $4 million on an apartment.


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The Oxlade in New Farm has sold out.

Nine of the original 39 apartments were amalgamated by buyers to double the size of the sky homes in the project at 80 Oxlade Drive, which is on track to begin rising out of the ground in January.

Mr Seymour’s grandson, Ben Seymour, said the new development, ‘The Peninsula’, at 70 Oxlade Drive would feature 26 “ultra high-end apartments with finishes and designs of a level beyond anything Brisbane has ever seen”.

A render of the new Seymour Group residential development, The Peninsula, planned for 70 Oxlade Dr, New Farm. Image supplied.

“The Peninsula … is going to be an amazing opportunity where buyers will experience ultimate luxury and lifestyle,” Mr Seymour said.

“Every home has its own fireplace, cellar, enormous kitchen and three to five car

accommodation; no expense will be spared in the design of this exciting development.”

A render of the inside of one of the apartments in The Oxlade.

In the development application to Brisbane City Council, the company said the project would provide a “high-quality boutique development” with tropical landscaping on the rooftop, communal open spaces and panoramic views of the Brisbane River and city skyline.

But Mr Seymour did not want to give away too many details ahead of an official launch of the project early next year.

“We’ve just received development approval last week for the project which is very exciting,” Mr Seymour said.

A render of the inside of one of the apartments in The Oxlade, New Farm.

“It’s another exciting chapter for our family in a suburb that we hold really close to our hearts.”

The prestigious development won’t be hosting open homes; buyers will need to contact

marketing agent Sarah Hackett of Place Bulimba to make an appointment for private inspections.

The Seymour family spent $1.5 million alone on the display suite for ‘The Oxlade’, sizing it to scale on the veteran developer’s insistence.

The view of the city from The Oxlade’s pool deck.

The sales in the project include a 350 sqm riverfront penthouse for $7 million.

“Interestingly every buyer had a history of involvement in the Brisbane property market and knows that the values achieved provide great value for money and provides them with strong asset backing,” Mr Seymour said.

“New Farm is such a sought after area with coffee shops, restaurants, public transport and easy access to the city via car, bus, ferry and walkways.

“The building is progressing well and is expected to rise out of the ground in January when the three basement car parks are completed.”

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